{"id":10671,"date":"2025-01-07T12:26:47","date_gmt":"2025-01-07T12:26:47","guid":{"rendered":"https:\/\/shoonya.com\/blog\/?p=10671"},"modified":"2025-05-22T09:41:31","modified_gmt":"2025-05-22T09:41:31","slug":"sbi-bluechip-fund-direct-growth","status":"publish","type":"post","link":"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/","title":{"rendered":"SBI Bluechip Fund Direct Growth Plan: Key Metrics and Portfolio"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#What_is_SBI_Bluechip_Fund\" >What is SBI Bluechip Fund&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Fund_Management_and_Objectives\" >Fund Management and Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Key_Metrics_%E2%80%93_Performance_and_Returns\" >Key Metrics &#8211; Performance and Returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Investment_Allocation\" >Investment Allocation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Sector-wise_Holdings\" >Sector-wise Holdings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Top_Five_Holdings\" >Top Five Holdings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Risk_and_Volatility\" >Risk and Volatility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Taxation\" >Taxation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#How_to_Invest_in_the_SBI_Mutual_Funds\" >How to Invest in the SBI Mutual Funds<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Investing_in_Lump_Sum_Mutual_Funds_Through_the_Shoonya_Web_Platform\" >Investing in Lump Sum Mutual Funds Through the Shoonya Web Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Setting_Up_an_SIP_for_Mutual_Funds\" >Setting Up an SIP for Mutual Funds<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#What_Are_Blue_Chip_Stocks\" >What Are Blue Chip Stocks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Benefits_of_Investing_in_Bluechip_Fund\" >Benefits of Investing in Bluechip Fund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#Should_You_Invest_in_SBI_BlueChip_Direct_Growth_Plan\" >Should You Invest in SBI BlueChip Direct Growth Plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#SBI_Bluechip_Fund_%E2%80%93_Direct_Plan_Growth-_FAQs\" >SBI Bluechip Fund &#8211; Direct Plan Growth- FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/shoonya.com\/blog\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/shoonya.com\/blog\/investing\/\">Investing<\/a><\/span> \u00bb <span><a href=\"https:\/\/shoonya.com\/blog\/investing\/mutual-funds\/\">Mutual Funds<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>SBI Bluechip Fund Direct Growth Plan: Key Metrics and Portfolio<\/strong><\/span><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we think about investing in mutual funds, most of us want two things: safety for our money and good growth over time. It\u2019s kind of like shopping\u2014you usually pick brands that have earned your trust over the years, right? Now, what if there was a mutual fund that worked on the same idea? The SBI Bluechip Fund &#8211; Direct Growth Plan invests in well-known companies that offer stability and the chance to grow your money in the long run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This fund aims to focus on large-cap stocks, which ensures you\u2019re investing in companies with strong brand equity and solid growth potential.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, we will take you through the SBI Bluechip Fund Direct Growth NAV history, its asset allocation, and other key details to help you decide if it\u2019s the right choice for your financial goals.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-sbi-bluechip-fund-\"><span class=\"ez-toc-section\" id=\"What_is_SBI_Bluechip_Fund\"><\/span>What is SBI Bluechip Fund&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The SBI Bluechip Fund is an open-ended equity fund that primarily invests in large-cap stocks. The main goal of this fund is to provide long-term capital growth by investing in a diversified mix of large-cap equity stocks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since it is an open-ended scheme, you can buy or sell your investment on any business day based on the current Net Asset Value (NAV). However, an exit load may apply if you withdraw early.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, SBI Bluechip Fund &#8211; Direct Growth Plan offers a simple way to invest in some of the most stable and growing companies in India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-fund-management-and-objectives\"><span class=\"ez-toc-section\" id=\"Fund_Management_and_Objectives\"><\/span>Fund Management and Objectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The SBI Bluechip Fund Direct Plan Growth was launched on Jan 1, 2013. The fund is managed by Mr Saurabh Pant, who has over 16 years of experience in the capital markets. He is known to conduct the careful selection of stocks across sectors for their strong fundamentals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SBI Bluechip Fund &#8211; Direct growth plan invests 80% of its corpus in large-cap stocks. It also has the flexibility to invest up to 20% in equities other than large caps or debt and money market instruments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now, How Does SBI Bluechip Fund Direct Plan Growth Work?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fund focuses on a diversified portfolio of large-cap stocks that are market leaders in their respective industries.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is suitable for investors who can commit for 5 years or more.<\/li>\n\n\n\n<li>The fund measures performance against the Nifty 50 Index.<\/li>\n\n\n\n<li>You can start investing with as little as \u20b9100.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This all sounds simple, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s now explore the performance and return of SBI Bluechip Fund &#8211; Direct Growth plan in recent years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><a href=\"https:\/\/shoonya.com\/open-an-account\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">Ready to invest in the SBI Bluechip Fund &#8211; Direct Growth? Start now with a free demat account!<\/mark><\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-key-metrics-performance-and-returns\"><span class=\"ez-toc-section\" id=\"Key_Metrics_%E2%80%93_Performance_and_Returns\"><\/span>Key Metrics &#8211; Performance and Returns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since its launch, the SBI Bluechip Fund has shown remarkable performance. As of 06-Jan-2025, the SBI Bluechip Fund &#8211; Direct Growth NAV stands at \u20b996.88.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, looking at longer-term growth, the fund has delivered consistent returns, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1-year return:<\/strong> The fund has generated an impressive <strong>13.09%<\/strong> return.<\/li>\n\n\n\n<li><strong>3-year annualised return:<\/strong> The fund has achieved an average annual return of <strong>13.12%<\/strong>.<\/li>\n\n\n\n<li><strong>5-year annualised return:<\/strong> Over a 5-year period, the fund has grown at a rate of <strong>17.34%<\/strong> per year.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As of January 2025, the fund has a total AUM of \u20b950,502 Cr. Its P\/E ratio of 28.46 and P\/B ratio of 4.60 indicate a premium valuation with solid future growth expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-investment-allocation\"><span class=\"ez-toc-section\" id=\"Investment_Allocation\"><\/span>Investment Allocation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The SBI Bluechip Fund follows an equity-based investment strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>96.89%<\/strong> of the portfolio is invested in <strong>equities<\/strong>.<\/li>\n\n\n\n<li><strong>0.89%<\/strong> in <strong>debt instruments<\/strong>, and<\/li>\n\n\n\n<li><strong>2.22%<\/strong> in <strong>cash and cash equivalents<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Concentration<\/strong><\/td><td><strong>Details<\/strong><\/td><\/tr><tr><td><strong>Number of Stocks<\/strong><\/td><td>46<\/td><\/tr><tr><td><strong>Top 10 Stocks<\/strong><\/td><td>48.94%<\/td><\/tr><tr><td><strong>Top 5 Stocks<\/strong><\/td><td>31.66%<\/td><\/tr><tr><td><strong>Top 3 Sectors<\/strong><\/td><td>48.30%<\/td><\/tr><tr><td><strong>Portfolio P\/B Ratio<\/strong><\/td><td>4.60<\/td><\/tr><tr><td><strong>Portfolio P\/E Ratio<\/strong><\/td><td>28.46<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a detailed look at how the fund is structured and its investment style:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Asset Allocation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>96.89% in Equity<\/strong>: The majority of the portfolio (nearly 97%) is invested in equities, focusing on large-cap and blue-chip companies.&nbsp;<\/li>\n\n\n\n<li><strong>0.89% in Debt<\/strong>: A small portion of the fund is allocated to debt instruments.<\/li>\n\n\n\n<li><strong>2.22% in Cash &amp; Cash Equivalents<\/strong>: The fund also keeps a small portion in cash or cash-like instruments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SBI Bluechip Fund &#8211; Direct Plan Growth Portfolio- Market Cap Composition<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Giant Companies (68.31%)<\/strong><\/li>\n\n\n\n<li><strong>Large Companies (21.60%)<\/strong><\/li>\n\n\n\n<li><strong>Mid Companies (10.10%)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The SBI Bluechip Fund &#8211; Direct growth plan as a market cap of \u20b93,46,648 Cr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-sector-wise-holdings-\"><span class=\"ez-toc-section\" id=\"Sector-wise_Holdings\"><\/span><strong>Sector-wise Holdings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The SBI Bluechip Fund is spread across multiple sectors.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financials (29.43%)<\/strong>: The largest sector, with a focus on financial institutions like HDFC Bank, ICICI Bank, and Kotak Bank.<\/li>\n\n\n\n<li><strong>Consumer Discretionary (15.69%)<\/strong>: This involves investments in companies such as ITC and Eicher Motors.<\/li>\n\n\n\n<li><strong>Technology (12.5%)<\/strong>: Tech companies like Infosys and Tata Consultancy, which are known for their growth and innovation.<\/li>\n\n\n\n<li><strong>Consumer Staples (10.78%)<\/strong>: These include companies like ITC, which provide essential products that tend to perform well even in uncertain economic times.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-top-five-holdings-\"><span class=\"ez-toc-section\" id=\"Top_Five_Holdings\"><\/span><strong>Top Five Holdings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As per the latest data shared in Jan 2025, the SBI Bluechip Fund &#8211; Direct Plan Growth has the following holdings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>HDFC Bank (9.84%)<\/strong><\/li>\n\n\n\n<li><strong>ICICI Bank (7.47%)<\/strong><\/li>\n\n\n\n<li><strong>Infosys (5.04%)<\/strong><\/li>\n\n\n\n<li><strong>ITC (4.75%)<\/strong><\/li>\n\n\n\n<li><strong>Larsen &amp; Toubro (4.57%)<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-risk-and-volatility\"><span class=\"ez-toc-section\" id=\"Risk_and_Volatility\"><\/span>Risk and Volatility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to invest in the SBI Bluechip Fund &#8211; Direct Plan Growth?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important for you to understand the amount of risk you will be exposed to!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fund is classified as having Very High Risk. So, if you are looking to invest in this fund, be prepared for big fluctuations in the short term.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mean Return (%)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This is the average return the fund has provided over a period of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SBI Bluechip Direct, the average return is 13.60%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><a href=\"https:\/\/shoonya.com\/blog\/sip-calculator\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">Want to know how your SIP in SBI Bluechip Fund will grow? Try the SIP Calculator today!<\/mark><\/a><\/em><\/strong><\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Standard Deviation<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This measures how much the returns of the fund have varied (or fluctuated) over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SBI Bluechip Direct, the standard deviation is 11.98%. A higher number means the fund\u2019s returns are more unpredictable.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Sharpe Ratio (%)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Sharpe ratio<\/strong> tells you how much return you&#8217;re getting for the level of risk you\u2019re taking. The higher the Sharpe ratio, the better the risk-adjusted return.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBI Bluechip Direct has a Sharpe ratio of 0.64. A higher Sharpe ratio (closer to or above 1) is better.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Sharpe ratio of 0.64 suggests that the returns are good, but the risk could be higher compared to other investments.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Sortino Ratio (%)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The Sortino ratio is similar to the Sharpe ratio but focuses more on downside risk (i.e., losing money).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBI Bluechip Direct has a Sortino ratio of 1.38, which means the fund has had a good return for the level of risk it took, especially when you consider the losses.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Beta (%)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beta<\/strong> shows how much the fund moves in relation to the market. A Beta of 1 means the fund moves exactly as the market moves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBI Bluechip Direct has a Beta of 0.89, which means it moves less than the market. If the market goes up or down by 1%, this fund would move by about 0.89%. This is a lower risk compared to the overall market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7. Alpha (%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alpha tells you whether the fund is beating or moving behind the market after adjusting for risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBI Bluechip Direct has an Alpha of 0.48.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A positive alpha means the fund is doing better than the market (in this case, the benchmark BSE 100 TRI) after adjusting for risk. So, SBI Bluechip Direct has outperformed the market by 0.48%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-taxation\"><span class=\"ez-toc-section\" id=\"Taxation\"><\/span>Taxation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Taxation for the SBI Bluechip Fund &#8211; Direct Plan Growth follows specific rules. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Short-term Capital Gains (less than 1 year)- Taxed at 15%<\/strong><\/li>\n\n\n\n<li><strong>Long-term Capital Gains (more than 1 year)- Taxed at 10% without indexation benefit<\/strong><\/li>\n\n\n\n<li><strong>Dividends: Taxed at slab rate. Long-term gains up to \u20b91 lakh are exempt from taxation.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-how-to-invest-in-the-sbi-mutual-funds-\"><span class=\"ez-toc-section\" id=\"How_to_Invest_in_the_SBI_Mutual_Funds\"><\/span><strong>How to Invest in the SBI Mutual Funds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can invest in the SBI Bluechip Fund &#8211; Direct Plan Growth with Shoonya.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, why do we say so?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because you can enjoy zero commission on mutual funds, along with a free demat account and multiple advanced tools too!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-investing-in-lump-sum-mutual-funds-through-the-shoonya-web-platform-\"><span class=\"ez-toc-section\" id=\"Investing_in_Lump_Sum_Mutual_Funds_Through_the_Shoonya_Web_Platform\"><\/span><strong>Investing in Lump Sum Mutual Funds Through the Shoonya Web Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick guide on how to invest in lump sum mutual funds through the Shoonya web platform:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, you must log in to your Shoonya account at <a href=\"https:\/\/trade.shoonya.com\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">trade.shoonya.com<\/mark><\/a>. From the &#8220;Orders&#8221; section, click on &#8220;MF order.&#8221;<\/li>\n\n\n\n<li>Search and click on SBI Bluechip Fund &#8211; Direct Plan Growth.<\/li>\n\n\n\n<li>Choose &#8220;Fresh&#8221; for a new investment and enter the amount you want to invest.<\/li>\n\n\n\n<li>You can complete your purchase by clicking the &#8220;Purchase&#8221; button.<\/li>\n\n\n\n<li>A payment link will be sent to your registered email. Use the link to make the payment.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After payment, your mutual fund units will be allotted to your Demat account within T+2 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> You can only make the payment using the bank account registered with your Demat account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-setting-up-an-sip-for-mutual-funds-\"><span class=\"ez-toc-section\" id=\"Setting_Up_an_SIP_for_Mutual_Funds\"><\/span><strong>Setting Up an SIP for Mutual Funds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you prefer a <strong>Systematic Investment Plan<\/strong> (SIP) for Axis Bluechip Fund, you must follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, you need to log in to your Shoonya account at <a href=\"https:\/\/trade.shoonya.com\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">trade.shoonya.com<\/mark><\/a>. Go to &#8220;Orders&#8221; and click on &#8220;XSIP.&#8221;<\/li>\n\n\n\n<li>Find the SBI Bluechip Fund &#8211; Direct Plan Growth mutual fund to set up a SIP.<\/li>\n\n\n\n<li>If this is your first SIP with Shoonya, you need to create a Mandate ID. Enter the mandate amount and the validity date (until you want to keep your SIP active).<\/li>\n\n\n\n<li>You must submit the details, and you\u2019ll receive a Mandate authentication link via email. Approval generally takes 24 hours.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Mandate is approved, you can follow these steps to set up your SIP:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to &#8220;XSIP,&#8221; enter the SIP amount, and select &#8220;Fresh&#8221; as the transaction type.<\/li>\n\n\n\n<li>Choose the date when the SIP will be debited directly from your registered bank.<\/li>\n\n\n\n<li>The approved Mandate ID will auto-reflect.<\/li>\n\n\n\n<li>Choose &#8220;Monthly&#8221; for monthly debits and specify the number of installments (e.g., 24 installments for a 2-year SIP).<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This process will help you invest systematically with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-what-are-blue-chip-stocks\"><span class=\"ez-toc-section\" id=\"What_Are_Blue_Chip_Stocks\"><\/span>What Are Blue Chip Stocks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Blue chip stocks are shares in large, well-established companies known for their strong performance and reliability over time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>These companies have a long history of success and stability.<\/li>\n\n\n\n<li>They operate in various sectors, which helps spread risk.<\/li>\n\n\n\n<li>They lead their markets and have effective business strategies.<\/li>\n\n\n\n<li>Bluechip funds are strong in their home markets and also earn a lot from international sales.<\/li>\n\n\n\n<li>They typically follow excellent corporate governance practices.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These characteristics help blue chip stocks be a solid choice for long-term investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-benefits-of-investing-in-bluechip-fund\"><span class=\"ez-toc-section\" id=\"Benefits_of_Investing_in_Bluechip_Fund\"><\/span>Benefits of Investing in Bluechip Fund<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bluechip funds are known for their stability. This means you\u2019re more likely to see consistent returns.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Because blue chip companies are financially strong and well-established, they tend to be less volatile. This reduces the overall risk of your investment.<\/li>\n\n\n\n<li>The shares of bluechip companies are highly liquid, making it easy to buy or sell your investments without affecting the price too much.<\/li>\n\n\n\n<li>Bluechip funds are managed by experienced professionals.<\/li>\n\n\n\n<li>These have a history of growth and are positioned for long-term capital appreciation, which can be beneficial for long-term investment goals.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-should-you-invest-in-sbi-bluechip-direct-growth-plan\"><span class=\"ez-toc-section\" id=\"Should_You_Invest_in_SBI_BlueChip_Direct_Growth_Plan\"><\/span>Should You Invest in SBI BlueChip Direct Growth Plan?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The SBI Bluechip Fund is suitable for investors who are looking for long-term capital growth. If you are someone who wants to achieve good returns on your investment over time through active management, this fund could be a good option for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-sbi-bluechip-fund-direct-plan-growth-faqs\"><span class=\"ez-toc-section\" id=\"SBI_Bluechip_Fund_%E2%80%93_Direct_Plan_Growth-_FAQs\"><\/span>SBI Bluechip Fund &#8211; Direct Plan Growth- FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736247666819\"><strong class=\"schema-faq-question\"><strong>What is SBI Bluechip Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The SBI Bluechip Fund &#8211; Direct Plan mainly invests in the well-estalblished companies and it keeps at least 80% of its money in these stocks all the time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736248119823\"><strong class=\"schema-faq-question\"><strong>What is the current NAV of SBI Bluechip Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The current NAV of the SBI Bluechip Fund &#8211; Direct Plan is \u20b996.88 as of 6-Jan-2025.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736248121501\"><strong class=\"schema-faq-question\"><strong>What is the AUM of SBI Bluechip Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The AUM (Asset Under Management) of the SBI Bluechip Fund &#8211; Direct Plan is \u20b950,502 Crores as of 30-Nov-2024.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736248144870\"><strong class=\"schema-faq-question\"><strong>What is the Riskometer level of SBI Bluechip Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The SBI Bluechip Fund &#8211; Direct Plan has a Very High riskometer level, which means it can be quite volatile and may involve higher risk.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736248155232\"><strong class=\"schema-faq-question\"><strong>What are the top holdings of SBI Bluechip Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The top holdings include, HDFC Bank (9.84%), ICICI Bank (7.47%), Infosys (5.04%), ITC (4.75%), and Larsen &amp; Toubro (4.57%).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736248170866\"><strong class=\"schema-faq-question\"><strong>What is the asset allocation of SBI Bluechip Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">As of 30-Nov-2024, the fund\u2019s assets are mainly in equity (96.89%), with a small portion in cash (2.22%) and debt (0.89%).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736248181448\"><strong class=\"schema-faq-question\"><strong>How are the returns of SBI Bluechip Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">Since its launch, the SBI Bluechip Fund &#8211; Direct Growth Plan has given a return of 15.84%, and in the past 1 year, it has given 13.09%.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source:&nbsp;<a href=\"https:\/\/www.valueresearchonline.com\/funds\/16198\/sbi-bluechip-fund-direct-plan\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">ValueResearch<\/mark><\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">______________________________________________________________________________________<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/shoonya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">Disclaimer<\/mark><\/a>: Investments in the securities market are 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It\u2019s kind of like shopping\u2014you usually pick brands that have earned your trust over the years, right? Now, what if there was a mutual fund that worked on the same idea? The &hellip; <a href=\"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SBI Bluechip Fund Direct Growth Plan: Key Metrics and Portfolio&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":10674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[12],"tags":[6323,6326,6322,6325,6324],"class_list":["post-10671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mutual-funds","tag-sbi-blue-chip-fund-direct-growth","tag-sbi-blue-chip-fund-direct-plan-growth","tag-sbi-bluechip-fund-direct-growth","tag-sbi-bluechip-fund-direct-growth-nav","tag-sbi-bluechip-fund-direct-plan-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBI Bluechip Fund Direct Growth Plan: A Detailed Review 2025<\/title>\n<meta name=\"description\" content=\"The SBI Bluechip Fund - Direct Growth focuses on large-cap stocks, with 96.89% in equities. 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It has a 1-year return of 13.09% and 5-year return of 17.34%.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/shoonya.com\/blog\/wp-content\/uploads\/2025\/01\/SBI-Bluechip-Fund-Direct-Growth-Plan.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@shoonyaapp\" \/>\n<meta name=\"twitter:site\" content=\"@shoonyaapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/#\\\/schema\\\/person\\\/f136efa6e9f6500d1b76595131564b8a\"},\"headline\":\"SBI Bluechip Fund Direct Growth Plan: Key Metrics and Portfolio\",\"datePublished\":\"2025-01-07T12:26:47+00:00\",\"dateModified\":\"2025-05-22T09:41:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/\"},\"wordCount\":2095,\"image\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/SBI-Bluechip-Fund-Direct-Growth-Plan.jpg\",\"keywords\":[\"sbi blue chip fund direct growth\",\"sbi blue chip fund direct plan growth\",\"sbi bluechip fund direct growth\",\"sbi bluechip fund direct growth nav\",\"sbi bluechip fund direct plan growth\"],\"articleSection\":[\"Mutual Funds\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/\",\"url\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/\",\"name\":\"SBI Bluechip Fund Direct Growth Plan: A Detailed Review 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sbi-bluechip-fund-direct-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/SBI-Bluechip-Fund-Direct-Growth-Plan.jpg\",\"datePublished\":\"2025-01-07T12:26:47+00:00\",\"dateModified\":\"2025-05-22T09:41:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/#\\\/schema\\\/person\\\/f136efa6e9f6500d1b76595131564b8a\"},\"description\":\"The SBI Bluechip Fund - Direct Growth focuses on large-cap stocks, with 96.89% in equities. 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Toubro (4.57%).","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#faq-question-1736248170866","position":6,"url":"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#faq-question-1736248170866","name":"What is the asset allocation of SBI Bluechip Fund - Direct Plan?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"As of 30-Nov-2024, the fund\u2019s assets are mainly in equity (96.89%), with a small portion in cash (2.22%) and debt (0.89%).","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#faq-question-1736248181448","position":7,"url":"https:\/\/shoonya.com\/blog\/sbi-bluechip-fund-direct-growth\/#faq-question-1736248181448","name":"How are the returns of SBI Bluechip Fund - Direct Plan?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Since its launch, the SBI Bluechip Fund - Direct Growth Plan has given a return of 15.84%, and in the past 1 year, it has given 13.09%.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts\/10671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/comments?post=10671"}],"version-history":[{"count":5,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts\/10671\/revisions"}],"predecessor-version":[{"id":12630,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts\/10671\/revisions\/12630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/media\/10674"}],"wp:attachment":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/media?parent=10671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/categories?post=10671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/tags?post=10671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}