{"id":11698,"date":"2025-03-04T09:38:35","date_gmt":"2025-03-04T09:38:35","guid":{"rendered":"https:\/\/shoonya.com\/blog\/?p=11698"},"modified":"2025-05-16T09:49:46","modified_gmt":"2025-05-16T09:49:46","slug":"sundaram-global-brand-fund-direct-growth","status":"publish","type":"post","link":"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/","title":{"rendered":"Sundaram Global Brand Fund &#8211; Direct-Growth: Key Insights, Returns, Risks, and More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Fund_Management_and_Objectives\" >Fund Management and Objectives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#How_Does_the_Sundaram_Global_Brand_Fund_Work\" >How Does the Sundaram Global Brand Fund Work?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Performance_and_Returns_As_of_21_Feb_2025\" >Performance and Returns (As of 21 Feb 2025)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Investment_Allocation_As_of_31_Jan_2025\" >Investment Allocation (As of 31 Jan 2025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Key_Metrics\" >Key Metrics&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Risk_and_Performance_of_the_Sundaram_Global_Brand_Fund_31_Jan_2025\" >Risk and Performance of the Sundaram Global Brand Fund (31 Jan 2025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Taxation_for_Sundaram_Global_Brand_Fund\" >Taxation for Sundaram Global Brand Fund&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#How_to_Invest_in_Sundaram_Global_Brand_Fund_Direct\" >How to Invest in Sundaram Global Brand Fund Direct?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Investing_in_Lump_Sum_Mutual_Funds_through_the_Shoonya_Web_Platform\" >Investing in Lump Sum Mutual Funds through the Shoonya Web Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Setting_Up_an_SIP_for_Mutual_Funds\" >Setting Up an SIP for Mutual Funds<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Why_Invest_in_the_Sundaram_Global_Brand_Fund\" >Why Invest in the Sundaram Global Brand Fund?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Suitability_of_this_Fund_Who_Should_Invest\" >Suitability of this Fund| Who Should Invest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#Sundaram_Global_Brand_Fund_Direct-Growth_Plan_FAQs\" >Sundaram Global Brand Fund Direct-Growth Plan | FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/shoonya.com\/blog\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/shoonya.com\/blog\/investing\/\">Investing<\/a><\/span> \u00bb <span><a href=\"https:\/\/shoonya.com\/blog\/investing\/mutual-funds\/\">Mutual Funds<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Sundaram Global Brand Fund &#8211; Direct-Growth: Key Insights, Returns, Risks, and More<\/strong><\/span><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spreading investments across different sectors and market capitalization domestically has been a great weapon for tackling investment risks, but one can take diversification to a different level by adding international stocks or funds to one&#8217;s portfolio. This <strong>Sundaram Global Brand Fund Direct-Growth <\/strong>does the<strong> <\/strong>same as it invests in different foreign stocks and assets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article will revolve around this fund and we will discuss its key insights, returns, risks, and all other aspects that any investor interested in investing in this fund should understand.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-fund-management-and-objectives-\"><span class=\"ez-toc-section\" id=\"Fund_Management_and_Objectives\"><\/span><strong>Fund Management and Objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sundaram Global Brand Fund Direct-Growth <\/strong>was launched on 27 August 2007. This scheme\u2019s investment objective is to invest in international stocks, and emerging markets, and implement different investment styles, and techniques to pursue exceptional diversification in the fund\u2019s portfolio and offer a medium-term return for the investors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sundaram Global Brand Fund Direct-Growth <\/strong>is managed by \u2013&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mr. Rohit Seksaria: <\/strong>This Global<strong> <\/strong>Brand Fund<strong> <\/strong>of Sundaram has been managed by Mr. Rohit Seksaria who joined the AMC in January 2017. With a rich 20 years of experience in the field of equity research and fund management, he has been churning out consistent returns for the fund&#8217;s investors. He was associated with multiple AMCs during this 20-year tenure and has worked in different countries such as Singapore, Hong Kong, and others. He is an MBA, a Company Secretary, and a Chartered Accountant as well.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><a href=\"https:\/\/shoonya.com\/open-an-account\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=cta\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">Excited about investing in the Sundaram Global Brand Fund? Open a free Demat account today<\/mark><\/a><a href=\"https:\/\/shoonya.com\/open-an-account\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=cta\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">!<\/mark><\/a><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-how-does-the-sundaram-global-brand-fund-work-\"><span class=\"ez-toc-section\" id=\"How_Does_the_Sundaram_Global_Brand_Fund_Work\"><\/span><strong>How Does the Sundaram Global Brand Fund Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Sundaram Global Brand Fund <\/strong>invests in different stocks of foreign companies, it invests in international stocks, with different investment styles to explore the different aspects of the investments and make the most of them. The fund explores emerging markets and funds operating in them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the fund invests across different markets globally, which are not highly correlated, when one market becomes sluggish, the positive return from the other market\u2019s funds\/ investments balances the fund\u2019s return and helps the investors earn better returns while risks get mitigated to a great extent.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-performance-and-returns-as-of-21-feb-2025-\"><span class=\"ez-toc-section\" id=\"Performance_and_Returns_As_of_21_Feb_2025\"><\/span>Performance and Returns (As of 21 Feb 2025)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sundaram Global Brand Fund Direct-Growth <\/strong>has been performing consistently; however, the returns fall short of the MSCI ACWI TRI Index\u2019s return.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a snapshot of the returns in details-&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Time Frame<\/strong><\/td><td><strong>Sundaram Global Brand Fund Direct-Growth (%)<\/strong><\/td><td><strong>MSCI ACWI TRI (%)<\/strong><\/td><\/tr><tr><td>Since Inception&nbsp;<\/td><td>9.08<\/td><td>14.38<\/td><\/tr><tr><td>1 Year<\/td><td>17.67<\/td><td>23.95<\/td><\/tr><tr><td>3 Year<\/td><td>14.24<\/td><td>15.52<\/td><\/tr><tr><td>5 Year&nbsp;<\/td><td>17.10<\/td><td>17.68<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-investment-allocation-as-of-31-jan-2025\"><span class=\"ez-toc-section\" id=\"Investment_Allocation_As_of_31_Jan_2025\"><\/span>Investment Allocation (As of 31 Jan 2025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Sundaram Global Brand Fund-Growth<\/strong> has invested in the following manner \u2013&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mutual Fund Units \u2013 95.92%<\/li>\n\n\n\n<li>TREPS \u2013 4.7%<\/li>\n\n\n\n<li>Cash and Cash Equivalent \u2013 -0.62%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sector-wise Asset Allocation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication services \u2013 14.4%<\/li>\n\n\n\n<li>Consumer discretionary \u2013 25.1%<\/li>\n\n\n\n<li>Consumer staples \u2013 8.3%<\/li>\n\n\n\n<li>Financials \u2013 15%<\/li>\n\n\n\n<li>Industrials \u2013 4.2%<\/li>\n\n\n\n<li>Information Technology \u2013 28%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-key-metrics-\"><span class=\"ez-toc-section\" id=\"Key_Metrics\"><\/span><strong>Key Metrics&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As of 31 January 2024, the fund has an expense ratio of 1.18%.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Fund Details<\/strong><\/td><td><strong>Information<\/strong><\/td><\/tr><tr><td><strong>AUM (Assets Under Management)<\/strong><\/td><td>\u20b9118 Crore as of 31 January 2025<\/td><\/tr><tr><td><strong>Category<\/strong><\/td><td>Equity Fund, open-ended<\/td><\/tr><tr><td><strong>Fund Manager<\/strong><\/td><td>Rohit Seksaria<\/td><\/tr><tr><td><strong>Exit Load<\/strong><\/td><td>1% on units above 25% of investments redeemed within 365 days of investment<\/td><\/tr><tr><td><strong>Entry Load<\/strong><\/td><td>Nil<\/td><\/tr><tr><td><strong>Minimum Investment<\/strong><\/td><td>\u20b9100(Lump sum)\u20b9100 (SIP)<\/td><\/tr><tr><td><strong>Benchmark<\/strong><\/td><td>MSCI ACWI (TRI)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Sundaram Global Brand Fund NAV <\/strong>as of<strong> <\/strong>24 February 2025 stood at \u20b937.3667.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-risk-and-performance-of-the-sundaram-global-brand-fund-31-jan-2025\"><span class=\"ez-toc-section\" id=\"Risk_and_Performance_of_the_Sundaram_Global_Brand_Fund_31_Jan_2025\"><\/span>Risk and Performance of the Sundaram Global Brand Fund (31 Jan 2025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This fund is classified as a \u2018Very High Risk\u2019 fund, which indicates that the fund has the potential for higher returns but there will be high volatility as well.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Standard Deviation (Std Dev %): <\/strong>It shows how much the returns vary from the average returns generated by the funds themselves. The higher this number, the more it fluctuates. The Standard deviation of the fund is around 15.32%.&nbsp;<\/li>\n\n\n\n<li><strong>Sharpe Ratio: <\/strong>This ratio indicates the return you get for the risk you&#8217;re taking. A higher number means better risk-adjusted returns. Currently, this fund has a Sharpe ratio of 0.46%,&nbsp;<\/li>\n\n\n\n<li><strong>Sortino Ratio: <\/strong>It is similar to Sharpe but only looks at downside risk (the risk of losing money). The fund has a Sortino ratio of 0.73%.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-taxation-for-sundaram-global-brand-fund-\"><span class=\"ez-toc-section\" id=\"Taxation_for_Sundaram_Global_Brand_Fund\"><\/span>Taxation for Sundaram Global Brand Fund&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re investing in the <strong>Sundaram Global Brand Fund<\/strong>, here&#8217;s how your returns will be taxed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Short-Term Gains<\/strong> &#8211; If you sell the fund units within 1 year of the date of investment, a 20% tax will be levied on the entire return generated during the period.&nbsp;<\/li>\n\n\n\n<li><strong>Long-Term Gains<\/strong> &#8211; If you sell the fund units after one year, any profit generated over and above \u20b9 1.25 lakh will be taxable at a 12.5% rate. The same rate will be applicable for any investment tenure above 1 year.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>So, the longer you hold your investments, the better returns you can expect and the lesser effect of taxes!<\/em><\/strong><\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Taxes on Dividends<\/strong> \u2013 Dividends earned if any will be taxable at the hands of investors as per their tax slabs. If the dividend income surpasses Rs. 5000 in a financial year, then the fund house will deduct 10% TDS before disbursing the dividend into the account of the investor.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minimum Investment and Lock-in Period<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The minimum investment amount in the <strong>Sundaram Global Brand Fund <\/strong>is \u20b9100 for a lump sum and SIP is \u20b9100. There is no lock-in period for the <strong>Sundaram Global Brand Fund Direct-Growth<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><a href=\"https:\/\/onelink.to\/aw8e9m\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">Invest in the Sundaram Global Brand Fund \u2014 SIP or lump sum at zero brokerage<\/mark><\/a><a href=\"https:\/\/onelink.to\/aw8e9m\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">!<\/mark><\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-how-to-invest-in-sundaram-global-brand-fund-direct\"><span class=\"ez-toc-section\" id=\"How_to_Invest_in_Sundaram_Global_Brand_Fund_Direct\"><\/span>How to Invest in Sundaram Global Brand Fund Direct?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can invest in the <strong>Sundaram Global Brand Fund &#8211; Direct Growth<\/strong> plan with Shoonya.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoonya offers a free Demat account,&nbsp; Zero brokerage trading, advanced trading tools, 100+ technical indicators, and much more!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-investing-in-lump-sum-mutual-funds-through-the-shoonya-web-platform\"><span class=\"ez-toc-section\" id=\"Investing_in_Lump_Sum_Mutual_Funds_through_the_Shoonya_Web_Platform\"><\/span>Investing in Lump Sum Mutual Funds through the Shoonya Web Platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick guide on how to invest in lump sum mutual funds through the Shoonya web platform:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, you must log in to your Shoonya account at<a href=\"https:\/\/trade.shoonya.com\" target=\"_blank\" rel=\"noreferrer noopener\"> <mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">trade.shoonya.com<\/mark><\/a>. From the &#8220;Orders&#8221; section, click on &#8220;MF order.&#8221;<\/li>\n\n\n\n<li>Search for the fund you wish to invest in; in this case, the Sundaram Global Brand Fund &#8211; Direct Growth plan.<\/li>\n\n\n\n<li>Choose &#8220;Fresh&#8221; for a new investment and enter the amount you want to invest.<\/li>\n\n\n\n<li>You can complete your purchase by clicking the &#8220;Purchase&#8221; button.<\/li>\n\n\n\n<li>You will receive a payment link on your registered email. Use the link to make the payment.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After payment, your mutual fund units will be allotted to your Demat account within T+2 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> You can only make the payment using the bank account registered with your Demat account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-setting-up-an-sip-for-mutual-funds\"><span class=\"ez-toc-section\" id=\"Setting_Up_an_SIP_for_Mutual_Funds\"><\/span>Setting Up an SIP for Mutual Funds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you prefer a <strong>Systematic Investment Plan<\/strong> (SIP) for Sundaram Global Brand Fund Direct Plan-Growth plan, you must follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, you need to log in to your Shoonya account at<a href=\"https:\/\/trade.shoonya.com\" target=\"_blank\" rel=\"noreferrer noopener\"> <mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">trade.shoonya.com<\/mark>.<\/a> Go to &#8220;Orders&#8221; and click on &#8220;XSIP.&#8221;<\/li>\n\n\n\n<li>Find the mutual fund for which you want to set up an SIP. In this case, the Sundaram Global Brand Fund &#8211; Direct-Growth plan.<\/li>\n\n\n\n<li>If this is your first SIP with Shoonya, you need to create a Mandate ID.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For that, you must enter the mandate amount and the validity date (until you want to keep your SIP active).<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>You must submit the details, and you\u2019ll receive a Mandate authentication link via email. Approval generally takes 24 hours.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Mandate is approved, you can follow these steps to set up your SIP:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to &#8220;XSIP,&#8221; enter the SIP amount, and select &#8220;Fresh&#8221; as the transaction type.<\/li>\n\n\n\n<li>Choose the date when the SIP will be debited directly from your registered bank.<\/li>\n\n\n\n<li>The approved Mandate ID will auto-reflect.<\/li>\n\n\n\n<li>Choose &#8220;Monthly&#8221; for monthly debits and specify the number of installments (e.g., 24 installments for a 2-year SIP).<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The SIP method is most suitable for those who do not want to forget their SIPs and invest systematically.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-why-invest-in-the-sundaram-global-brand-fund\"><span class=\"ez-toc-section\" id=\"Why_Invest_in_the_Sundaram_Global_Brand_Fund\"><\/span>Why Invest in the Sundaram Global Brand Fund?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The reasons for investing<strong> <\/strong>in the <strong>Sundaram Global Brand Fund Direct-Growth<\/strong> can be the fund\u2019s \u2013&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A diversified portfolio that spreads the investment across sectors of different emerging markets<\/li>\n\n\n\n<li>The fund has been consistently performing well since its inception<\/li>\n\n\n\n<li>Helps in capital accumulation&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-suitability-of-this-fund-who-should-invest\"><span class=\"ez-toc-section\" id=\"Suitability_of_this_Fund_Who_Should_Invest\"><\/span>Suitability of this Fund| Who Should Invest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Sundaram Global Brand Fund Direct <\/strong>is suitable for investors who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interested in investing in global companies&nbsp;<\/li>\n\n\n\n<li>Looking for long-term capital appreciation&nbsp;<\/li>\n\n\n\n<li>Can stay invested for at least five years&nbsp;<\/li>\n\n\n\n<li>Can tolerate several ups and downs during the investment tenure<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-conclusion-\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the help of digitalization, investing in foreign companies and funds is becoming easier and one of the best ways would be via a mutual fund like Sundaram Global Brand Fund which invests across emerging markets\u2019 different sectors and companies, mitigating risk and optimizing returns. However, before investing check the risk factors as well and also compare and analyze the returns of the past years.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-sundaram-global-brand-fund-direct-growth-plan-faqs\"><span class=\"ez-toc-section\" id=\"Sundaram_Global_Brand_Fund_Direct-Growth_Plan_FAQs\"><\/span>Sundaram Global Brand Fund Direct-Growth Plan | FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1741079817510\"><strong class=\"schema-faq-question\"><strong>1. What is the Sundaram Global Brand Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">Sundaram Global Brand Fund &#8211; Direct Plan is an open-ended equity fund, which invests in different emerging markets\u2019 business sectors and companies in them.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741079818302\"><strong class=\"schema-faq-question\"><strong>2. What is the expense ratio of the Sundaram Global Brand Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The expense ratio of the Sundaram Global Brand Fund &#8211; Direct Plan is 1.18% as of 31 January 2025.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741079818830\"><strong class=\"schema-faq-question\"><strong>3. What is the current NAV of the Sundaram Global Brand Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The current NAV (Net Asset Value) of the Sundaram Global Brand Fund &#8211; Direct Plan as of<strong> <\/strong>24 February 2025 stood at \u20b937.3667.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741080675084\"><strong class=\"schema-faq-question\"><strong>4. What is the AUM of the Sundaram Global Brand Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The total assets under management (AUM) of Sundaram Global Brand Fund &#8211; Direct Plan is \u20b9118 crore as of 31 January 2025.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741080687476\"><strong class=\"schema-faq-question\"><strong>5. What is the Riskometer level of the Sundaram Global Brand Fund &#8211; Direct Plan?<\/strong><\/strong> <p class=\"schema-faq-answer\">The Riskometer level of the Sundaram Global Brand Fund &#8211; Direct Plan is marked as &#8220;Very High Risk&#8221;.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source: <a href=\"https:\/\/www.valueresearchonline.com\/funds\/17200\/sundaram-global-brand-fund-direct-plan\/#risk\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">ValueResearch<\/mark><\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">______________________________________________________________________________________<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\"><strong>Disclaimer<\/strong><\/mark>: Investments in the securities market are subject to market risks; read all the 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This Sundaram Global Brand Fund Direct-Growth does the same as it invests in different foreign stocks and assets. This &hellip; <a href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sundaram Global Brand Fund &#8211; Direct-Growth: Key Insights, Returns, Risks, and More&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":11699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[12],"tags":[6925,6924,6926,6923,6792],"class_list":["post-11698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mutual-funds","tag-nav-of-sundaram-global-brand-fund","tag-sundaram-global-brand-fund-direct","tag-sundaram-global-brand-fund-direct-growth-nav","tag-sundaram-global-brand-fund-direct-growth","tag-sundaram-mid-cap-fund-portfolio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sundaram Global Brand Fund Direct-Growth: Everything You Need to Know<\/title>\n<meta name=\"description\" content=\"Sundaram Global Brand Fund Direct-Growth invests across emerging markets to diversify the fund and is suitable for medium-term investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sundaram Global Brand Fund Direct-Growth: Everything You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Sundaram Global Brand Fund Direct-Growth invests across emerging markets to diversify the fund and is suitable for medium-term investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShoonyaApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-04T09:38:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T09:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shoonya.com\/blog\/wp-content\/uploads\/2025\/03\/SUNDARAM-GLOBAL-BRAND-FUND-DIRECT-PLAN-GROWTH.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Sundaram Global Brand Fund Direct-Growth: Everything You Need to Know\" \/>\n<meta name=\"twitter:description\" content=\"Sundaram Global Brand Fund Direct-Growth invests across emerging markets to diversify the fund and is suitable for medium-term investment.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/shoonya.com\/blog\/wp-content\/uploads\/2025\/03\/SUNDARAM-GLOBAL-BRAND-FUND-DIRECT-PLAN-GROWTH.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@shoonyaapp\" \/>\n<meta name=\"twitter:site\" content=\"@shoonyaapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sundaram-global-brand-fund-direct-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/sundaram-global-brand-fund-direct-growth\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/shoonya.com\\\/blog\\\/#\\\/schema\\\/person\\\/f136efa6e9f6500d1b76595131564b8a\"},\"headline\":\"Sundaram Global Brand Fund &#8211; 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What is the current NAV of the Sundaram Global Brand Fund - Direct Plan?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The current NAV (Net Asset Value) of the Sundaram Global Brand Fund - Direct Plan as of<strong> <\/strong>24 February 2025 stood at \u20b937.3667.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#faq-question-1741080675084","position":4,"url":"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#faq-question-1741080675084","name":"4. What is the AUM of the Sundaram Global Brand Fund - Direct Plan?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The total assets under management (AUM) of Sundaram Global Brand Fund - Direct Plan is \u20b9118 crore as of 31 January 2025.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#faq-question-1741080687476","position":5,"url":"https:\/\/shoonya.com\/blog\/sundaram-global-brand-fund-direct-growth\/#faq-question-1741080687476","name":"5. What is the Riskometer level of the Sundaram Global Brand Fund - Direct Plan?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Riskometer level of the Sundaram Global Brand Fund - Direct Plan is marked as \"Very High Risk\".","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts\/11698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/comments?post=11698"}],"version-history":[{"count":3,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts\/11698\/revisions"}],"predecessor-version":[{"id":12495,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/posts\/11698\/revisions\/12495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/media\/11699"}],"wp:attachment":[{"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/media?parent=11698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/categories?post=11698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shoonya.com\/blog\/wp-json\/wp\/v2\/tags?post=11698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}