{"id":18287,"date":"2026-08-17T01:20:21","date_gmt":"2026-08-17T07:50:21","guid":{"rendered":"https:\/\/shoonya.com\/blog\/?p=18287"},"modified":"2026-08-17T01:20:22","modified_gmt":"2026-08-17T07:50:22","slug":"what-is-amfi","status":"publish","type":"post","link":"https:\/\/shoonya.com\/blog\/what-is-amfi\/","title":{"rendered":"What is AMFI in India? Role, Functions, &amp; How It Differs from SEBI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#What_is_AMFI_in_a_Mutual_Fund\" >What is AMFI in a Mutual Fund?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#Why_Was_AMFI_Created\" >Why Was AMFI Created?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#What_are_the_Key_Roles_of_AMFI\" >What are the Key Roles of AMFI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#How_Does_AMFI_Work\" >How Does AMFI Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#AMFI_vs_SEBI_What_is_the_Difference\" >AMFI vs SEBI: What is the Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#Why_is_AMFI_Important_for_Mutual_Fund_Investors\" >Why is AMFI Important for Mutual Fund Investors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#Not_Sure_Which_Mutual_Fund_to_Choose\" >Not Sure Which Mutual Fund to Choose?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#What_is_ARN_in_AMFI\" >What is ARN in AMFI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#Why_is_ARN_Important_for_Investors\" >Why is ARN Important for Investors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#What_Services_Does_AMFI_Offer\" >What Services Does AMFI Offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/#What_is_AMFI_FAQs\" >What is AMFI : FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<nav style=\"--separator: &quot;\/&quot;\" class=\"wp-block-breadcrumbs\" aria-label=\"Breadcrumbs\"><ol><li><a href=\"https:\/\/shoonya.com\/blog\/\">Home<\/a><\/li><li><a href=\"https:\/\/shoonya.com\/blog\/investing\/\">Investing<\/a><\/li><li><a href=\"https:\/\/shoonya.com\/blog\/investing\/mutual-funds\/\">Mutual Funds<\/a><\/li><li><span aria-current=\"page\">What is AMFI in India? Role, Functions, &amp; How It Differs from SEBI<\/span><\/li><\/ol><\/nav>\n\n\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Figtree:wght@300;400;500;600;700;800&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n    --copper:#EFA145;\n    --copper-deep:#D17800;\n    --steel:#424242;\n    --forest:#082F25;\n    --forest-2:#0C3D30;\n    --fresh:#6CE890;\n    --green:#45D965;\n    --mint:#EEFFF2;\n    --mint-2:#F6FFF9;\n    --line:#DDEBE3;\n    --line-soft:#E8F3EC;\n    --red:#C11414;\n    --ink:#2B342F;\n    --grey:#5F6B65;\n    --maxw:820px;\n  }\n  *{box-sizing:border-box;}\n  body{\n    margin:0;font-family:\"Figtree\",system-ui,-apple-system,sans-serif;\n    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0;text-align:center;}\n  .cta p{margin:0 0 18px;color:#fff;font-weight:700;font-size:17.5px;line-height:1.4;}\n  .cta a.cta-btn{\n    display:inline-block;background:var(--copper);color:var(--forest);font-weight:800;font-size:15.5px;\n    padding:13px 26px;border-radius:100px;text-decoration:none;letter-spacing:.2px;\n  }\n\n  \/* disclaimer *\/\n  .disclaimer{margin:18px 0 0;padding:18px 22px;background:var(--mint-2);border:1px solid var(--line);border-radius:14px;font-size:14px;line-height:1.6;color:var(--grey);}\n  .disclaimer strong{color:var(--steel);}\n\n  footer{max-width:100%;margin:26px auto 54px;padding:24px;display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;}\n  footer .brand b{font-size:18px;}\n  footer .fn{font-size:13px;color:var(--grey);text-align:right;}\n\n  @media (max-width:640px){\n    body{font-size:16.5px;}\n    .masthead{padding:32px 24px 28px;}\n    .body{padding:28px 24px 34px;}\n    h2{margin-top:36px;}\n    footer .fn{text-align:left;}\n  }\n\n.entry-title,\n.post-title,\n.single-post h1,\nh1.entry-title{color:#000!important;}\n<\/style>\n\n\n\n  <svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\">\n    <symbol id=\"inf\" viewBox=\"0 0 100 100\">\n      <path d=\"M25,50 C25,34 41,34 50,50 C59,66 75,66 75,50 C75,34 59,34 50,50 C41,66 25,66 25,50 Z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"13\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n    <\/symbol>\n  <\/svg>\n\n  \n\n    <div class=\"body\">\n      <p>India&#8217;s mutual fund industry has expanded significantly over the years, with total assets under management (AUM) reaching \u20b981.92 lakh crore and total folios crossing 27.53 crore as of April 30, 2026.<\/p>\n      <p>As more investors enter mutual funds, maintaining transparency, investor awareness, ethical distribution practices, and industry-wide standards becomes increasingly important.<\/p>\n      <p>Several organisations contribute to this ecosystem, but AMFI is one body that works specifically to support the growth and development of the mutual fund industry itself.<\/p>\n      <p>In this blog, we will understand what AMFI is, why it was created, its key functions, AMFI registration, and how it differs from SEBI.<\/p>\n\n      <h2><span class=\"ez-toc-section\" id=\"What_is_AMFI_in_a_Mutual_Fund\"><\/span>What is AMFI in a Mutual Fund?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI stands for the Association of Mutual Funds in India. It is a non-profit industry association formed by SEBI-registered Asset Management Companies (AMCs).<\/p>\n      <p>AMFI works to support the healthy growth of India&#8217;s mutual fund industry by promoting investor education, encouraging ethical practices, strengthening distributor standards, and improving awareness about mutual fund investing.<\/p>\n\n      <h2><span class=\"ez-toc-section\" id=\"Why_Was_AMFI_Created\"><\/span>Why Was AMFI Created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI was established in 1995 to bring more structure and coordination to India&#8217;s growing mutual fund industry.<\/p>\n      <p>It was created to support:<\/p>\n      <ul class=\"doc\">\n        <li>Clear industry practices<\/li>\n        <li>Better investor communication<\/li>\n        <li>Ethical distribution standards<\/li>\n        <li>Stronger trust in mutual funds<\/li>\n        <li>Wider awareness about market-linked investments<\/li>\n      <\/ul>\n\n      <h2><span class=\"ez-toc-section\" id=\"What_are_the_Key_Roles_of_AMFI\"><\/span>What are the Key Roles of AMFI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI performs several functions that support both investors and mutual fund industry participants.<\/p>\n      <p><strong>Promotes Investor Awareness:<\/strong><\/p>\n      <p>AMFI runs financial awareness campaigns such as Mutual Funds Sahi Hai to help investors understand mutual funds and investing basics.<\/p>\n      <p><strong>Encourages Ethical Practices:<\/strong><\/p>\n      <p>It sets guidelines and codes of conduct for Asset Management Companies and mutual fund distributors.<\/p>\n      <p><strong>Supports Distributor Registration:<\/strong><\/p>\n      <p>AMFI manages the ARN (AMFI Registration Number) system used for mutual fund distributors.<\/p>\n      <p><strong>Acts as an Industry Representative:<\/strong><\/p>\n      <p>It represents mutual fund companies in discussions related to industry development and policy matters.<\/p>\n      <p><strong>Publishes Industry Data:<\/strong><\/p>\n      <p>AMFI regularly shares mutual fund industry statistics, NAV-related information, and sector updates.<\/p>\n      <p><strong>Supports Investor Grievance Processes:<\/strong><\/p>\n      <p>It helps strengthen investor support systems and promotes fair practices across the industry.<\/p>\n\n      <h2><span class=\"ez-toc-section\" id=\"How_Does_AMFI_Work\"><\/span>How Does AMFI Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI works through specialised committees that handle different responsibilities within the mutual fund industry. These committees include industry experts who focus on investor education, valuation practices, operations, and compliance.<\/p>\n      <p>Key AMFI committees include:<\/p>\n      <ul class=\"doc\">\n        <li><strong>Financial Literacy Committee:<\/strong> Works on awareness programmes that educate investors about mutual funds and basic investing concepts<\/li>\n        <li><strong>Valuation Committee:<\/strong> Helps ensure that valuation methods used for mutual fund assets are fair, accurate, and consistent, especially during volatile market conditions<\/li>\n        <li><strong>Operations and Compliance Committee:<\/strong> Focuses on improving back-end processes and ensuring that fund houses follow the AMFI mutual fund framework<\/li>\n      <\/ul>\n\n      <h2><span class=\"ez-toc-section\" id=\"AMFI_vs_SEBI_What_is_the_Difference\"><\/span>AMFI vs SEBI: What is the Difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI and SEBI both contribute to India&#8217;s mutual fund space, but their responsibilities are different. SEBI regulates the securities market, and AMFI focuses on industry development, awareness, and professional standards.<\/p>\n\n      <div class=\"tbl-title\">AMFI vs SEBI<\/div>\n      <div class=\"tbl-scroll\">\n        <table>\n          <thead>\n            <tr>\n              <th>Basis<\/th>\n              <th>AMFI<\/th>\n              <th>SEBI<\/th>\n            <\/tr>\n          <\/thead>\n          <tbody>\n            <tr>\n              <td>Full Form<\/td>\n              <td>Association of Mutual Funds in India<\/td>\n              <td>Securities and Exchange Board of India<\/td>\n            <\/tr>\n            <tr>\n              <td>Type<\/td>\n              <td>Industry association<\/td>\n              <td>Statutory regulator<\/td>\n            <\/tr>\n            <tr>\n              <td>Primary Role<\/td>\n              <td>Promotes industry standards and awareness<\/td>\n              <td>Regulates securities markets<\/td>\n            <\/tr>\n            <tr>\n              <td>Authority<\/td>\n              <td>No regulatory powers<\/td>\n              <td>Has legal and enforcement powers<\/td>\n            <\/tr>\n            <tr>\n              <td>Focus Area<\/td>\n              <td>Mutual fund industry development<\/td>\n              <td>Investor protection and market regulation<\/td>\n            <\/tr>\n            <tr>\n              <td>Participants<\/td>\n              <td>Asset Management Companies and distributors<\/td>\n              <td>Stock exchanges, brokers, AMCs, listed companies, and intermediaries<\/td>\n            <\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n\n      <h2><span class=\"ez-toc-section\" id=\"Why_is_AMFI_Important_for_Mutual_Fund_Investors\"><\/span>Why is AMFI Important for Mutual Fund Investors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI is important because it helps create a more informed and structured mutual fund environment. It does not directly regulate funds, but it supports investor education, standard practices, and transparency.<\/p>\n      <p>For investors, AMFI helps by:<\/p>\n      <ul class=\"doc\">\n        <li>Improving mutual fund awareness<\/li>\n        <li>Supporting transparent information access<\/li>\n        <li>Encouraging fair industry practices<\/li>\n        <li>Helping identify registered distributors<\/li>\n        <li>Building trust in the mutual fund industry<\/li>\n      <\/ul>\n\n     <h2><span class=\"ez-toc-section\" id=\"Not_Sure_Which_Mutual_Fund_to_Choose\"><\/span>Not Sure Which Mutual Fund to Choose?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI helps create a transparent and well-structured mutual fund ecosystem, but choosing the right fund remains an important investment decision. If you are exploring mutual fund options, check out the <a href=\"https:\/\/shoonya.com\/blog\/top-10-mutual-fund-managers-in-india\/\">Top 10 Mutual Fund Managers in India<\/a> and the mutual funds they manage. \n<\/p>\n\n      <h2><span class=\"ez-toc-section\" id=\"What_is_ARN_in_AMFI\"><\/span>What is ARN in AMFI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>ARN stands for AMFI registration number. It is a unique registration number issued to eligible mutual fund distributors. It helps investors identify individuals and entities authorised to distribute mutual fund products.<\/p>\n\n      <h2><span class=\"ez-toc-section\" id=\"Why_is_ARN_Important_for_Investors\"><\/span>Why is ARN Important for Investors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>ARN helps investors check whether a mutual fund distributor is registered to distribute mutual fund products. This adds more transparency and accountability to the investment process.<\/p>\n      <p>For investors, ARN is useful because it helps:<\/p>\n      <ul class=\"doc\">\n        <li>Verify the distributor&#8217;s registration status<\/li>\n        <li>Identify authorised mutual fund intermediaries<\/li>\n        <li>Reduce the risk of dealing with unregistered sellers<\/li>\n        <li>Encourage ethical and responsible fund distribution<\/li>\n      <\/ul>\n      <p>Before investing through a distributor, investors can check the ARN details to ensure they are dealing with a registered intermediary.<\/p>\n\n      <h2><span class=\"ez-toc-section\" id=\"What_Services_Does_AMFI_Offer\"><\/span>What Services Does AMFI Offer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <p>AMFI provides a range of services and resources for investors, distributors, and AMCs, from market transparency to investor protection.<\/p>\n      <p>Some key services include:<\/p>\n      <ul class=\"doc\">\n        <li>Mutual fund industry data and updates<\/li>\n        <li>NAV information and fund-related disclosures<\/li>\n        <li>ARN registration support for distributors<\/li>\n        <li>Investor awareness initiatives<\/li>\n        <li>Distributor and intermediary information<\/li>\n        <li>Guidelines and code of conduct for industry participants<\/li>\n      <\/ul>\n\n      <h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <div class=\"outlook\">\n        <p>AMFI plays an important role in India&#8217;s mutual fund industry by supporting investor education, distributor registration, fair practices, and industry-level information access.<\/p>\n        <p>While SEBI acts as the regulator, AMFI works as an industry body that helps improve awareness and coordination within the mutual fund space.<\/p>\n      <\/div>\n\n      <div class=\"cta\">\n        <p>Ready to start your mutual fund journey? Open a demat account and explore investment options that align with your financial goals and risk appetite.<\/p>\n        <a class=\"cta-btn\" href=\"https:\/\/shoonya.com\/open-an-account\/?utm_source=blog&#038;utm_medium=organic&#038;utm_campaign=cta\">Open Free Demat Account \u2192<\/a>\n      <\/div>\n\n      <h2><span class=\"ez-toc-section\" id=\"What_is_AMFI_FAQs\"><\/span>What is AMFI : FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n      <div class=\"faq\">\n        <details class=\"faq-item\" open>\n          <summary class=\"faq-q\">What is the purpose of AMFI?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">AMFI promotes investor awareness, ethical practices, transparency, and healthy development of India&#8217;s mutual fund industry.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">What is the difference between SEBI and AMFI?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">SEBI is India&#8217;s securities market regulator, while AMFI is an industry body that represents mutual fund companies and supports awareness.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">How is AMFI different from SEBI?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">SEBI has legal regulatory powers. AMFI does not regulate markets; it focuses on industry coordination, standards, and education.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">How does AMFI work?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">AMFI works with AMCs, distributors, investors, and regulators to improve mutual fund awareness, data access, and industry practices.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">How to become AMFI registered?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">To become AMFI registered, a distributor generally needs to clear the required NISM mutual fund distributor exam and apply for ARN registration.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">Does AMFI offer any certifications?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">The mutual fund distributor certification is conducted by NISM. AMFI is mainly linked with ARN registration and industry-level processes.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">How to become an AMFI-certified agent?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">A person must usually clear the NISM mutual fund distributor examination and complete the ARN registration process.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">Who is the chairman of AMFI?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">The AMFI chairman can change based on appointments. The latest information should be checked on the official AMFI website.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">Who regulates AMFI in India?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">AMFI operates within India&#8217;s SEBI-regulated mutual fund ecosystem. SEBI regulates mutual funds and securities markets.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">What is the AMFI login used for?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">AMFI login is used by mutual fund distributors to access ARN\/EUIN registration, renewal, annual declaration, and other distributor-related services.<\/p>\n        <\/details>\n        <details class=\"faq-item\">\n          <summary class=\"faq-q\">Are NISM and AMFI the same?<span class=\"faq-icon\"><\/span><\/summary>\n          <p class=\"faq-a\">No. NISM conducts securities market education and certification exams, while AMFI is the mutual fund industry body.<\/p>\n        <\/details>\n      <\/div>\n\n <p class=\"source\">\n    <strong>Source:<\/strong>\n        AMFI\n    \n<\/p>\n\n      <div class=\"disclaimer\">\n        <strong>Disclaimer:<\/strong> This content is for education and awareness purpose only and should not be considered investment advice or a recommendation. Investments in securities markets are subject to market risks. Read all the related documents carefully before investing.\n      <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s mutual fund industry has expanded significantly over the years, with total assets under management (AUM) reaching \u20b981.92 lakh crore and total folios crossing 27.53 crore as of April 30, 2026. As more investors enter mutual funds, maintaining transparency, investor awareness, ethical distribution practices, and industry-wide standards becomes increasingly important. Several organisations contribute to this &hellip; <a href=\"https:\/\/shoonya.com\/blog\/what-is-amfi\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What is AMFI in India? Role, Functions, &amp; How It Differs from SEBI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":18288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[12],"tags":[2605,10398,10399,2604,10401,10403,10397,10402,10400],"class_list":["post-18287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mutual-funds","tag-amfi","tag-amfi-full-form","tag-amfi-full-form-in-mutual-fund","tag-amfi-india","tag-amfi-means","tag-role-of-amfi","tag-what-is-amfi","tag-what-is-amfi-certification","tag-what-is-amfi-in-mutual-fund"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is AMFI? 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